What should Apple pay attention to at the November 10 event?

Apple's silicon strategy in full swing… Accelerate growth by boosting Mac product sales

 Apple is holding a new product announcement event in November following September and October. This event will show a new MacBook model with an ARM-based chip developed by Apple.

Apple is expected to hold a special event on November 10 at the headquarters building of Apple Park, California, and unveil notebooks and desktop PCs with Apple silicon chips.

Therefore, this 'Onemoresing event' is expected to further strengthen the Apple ecosystem with new computing performance and improved content services to consumers through custom chip technology accumulated so far.

Apple to hold a new Mac model announcement event with silicon chip on November 10th [Apple]

◆The era of Apple's silicon chip opens

At a developer event held in June, Apple announced a post-Intel policy to release a laptop or desktop equipped with a processor designed directly instead of an Intel chip by the end of this year, and replace all the rest of the product line with its own chip within three years. 

This month's event is the day when Apple's promised silicon strategy at a developer event will be revealed. However, it is not clear which product Apple will release on this day. According to the industry, Apple is known to announce the MacBook Pro, MacBook Air, 12-inch MacBook, and 24-inch iMac on this day. 

The 14-inch MacBook and 24-inch iMac have a new design. The 24-inch iMac has a very thin bezel, so despite the size of the existing 21.5-inch body, the display size reaches 24 inches. 

In particular, Macbooks and iMacs equipped with Apple silicon chips are equipped with customized chips optimized for macOS, so graphics or calculation processing speed is faster than Intel chips, and battery consumption is not much, so the usage time is longer. 

If Apple sells MacBooks and iMacs equipped with Apple silicon chips starting next year, it is expected to become popular in the market due to its cost-effectiveness and easy linkage with iOS apps. 

Apple's Mac sales increased by double digits compared to the previous year as demand for PCs increased due to the recent increase in telecommuting and online education due to Corona 19.

Apple is planning to introduce a 24-inch iMac equipped with a body development chip [Apple]

◆ Are Airtech and new high-performance Apple TVs available?

It is also of interest that Apple will unveil Airtech, a lost and found location tracking device that has only been rumored at this event.

AirTech, a Bluetooth-based location check communication device, can be seen as an Apple version of Tile, which is famous for its location tracking products. With this product, it is possible to implement a more convenient and accurate search for my iPhone or iPad.

It is predicted that on this day, Apple will unveil the next-generation Apple TV, which has further enhanced its performance with a high-performance video game machine. This news comes from a cloud game service official at Microsoft (MS), and it seems very likely that it will come true.

Apple is expected to enhance the performance by installing the latest A14X chip on Apple TV, and to further activate subscription-type subscription services by allowing users to enjoy various contents such as games, movies, and TV in high definition.