'Allure Korea', along with 'Allure US', selected and announced the true power of K-beauty. 'Allure Korea' sequentially released 24 products that won the 2020'Allure Best of Beauty' K-Beauty Awards, which received the highest scores from domestic and American beauty experts through magazines and online articles during the month of October.
The award-winning products were selected fairly by beauty experts in Korea and the United States based on the efficacy of cosmetics, feeling of use, competitiveness in the global market, and innovation from a total of 367 K-beauty products that were nominated for the award.
The main evaluation keywords are: sensitive skin solution, shiny glass skin care, kuanku makeup, special ingredients, and innovative beauty. Beauty editors of 'Allure Korea' and 'Allure US' editors, a self-proclaimed K-beauty expert, selected a total of 367 products that were nominated for a total of 24 awards after strict screening based on global standards for a total of 6 months from April. Selecting the winners. “Allure Korea” editor-in-chief Lee Hwa-jin said, “K-beauty is currently leading the global trend. There are some products that are famous overseas but are not known to Korean consumers, and on the contrary, there are cases that are loved in Korea, but the true value is not yet known overseas. Through this award, I am very proud to be able to find the true power of K-beauty and introduce them to the global market.” The “Allure Best of Beauty” award was first launched in 2007 and marks the 14th anniversary this year, and is the best beauty award in Korea that has been recognized for its professionalism and public confidence. This year, a total of 530 judges conducted a 100% blind test, 'Best of Beauty Award Winner', 'Best of Beauty Editor's Pick' selected by expert editors, and 'Best of', a joint project with 'Allure US'. 'Beauty K Beauty Winner' was held in three award categories. Digital contents related to this are receiving hot attention, reaching about 16395,000 people. For more information and reviews on this award-winning product, visit the 'Allure Korea' website (www.allurekorea.com) and the 'Allure US' website (www.allure.com/gallery/allure-korea-k-beauty-award-winners-2020). ) To check.
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